Product marketing managers
Priority:
1) SaaS issuing and acquiring – critical for new business growth and lead generation
2) Wallet – critical for new business growth and lead generation
Responsible for the whole marketing cycle for a specified product domain or several domains:
- Product positioning based on market analytics and experience
- Marketing analytics (customer needs, end-customer journey, competition analysis, research on new business models and cases)
- Marketing materials copywriting (white papers, presentations, video production)
- Website support for the concrete product domain (landings, blog posts)
- Lead generation (campaigns, lead pre-processing)
- Campaign management (digital marketing, direct marketing, blog posts)
- Storytelling for C-level and mid-level management of the customer (speech, text, video, slides)
- Event management for the particular product domain (strategical workshops for the customer, on-site and video conferences, webinars)
- Field marketing (marketing leadership for a particular region or regions, including market analysis, lead generation, event management, marketing support for regional sales and pre-sales team)
- Sales team and R&D marketing support (sales kit, market and product knowledge sharing, presentations)
KPA
- Number and weight of leads per product and region
- Brand recognition and visibility per the product and region
- Signed contracts per the product and region
- Positive feedback from marketing and other teams
Cooperation
- Marketing team: lead, editor, digital marketing specialist, event manager
- Other teams: sales, pre-sales, product managers, SME
- Clients and partners: C-level, mid-level, experts
Experience/skills
- Experience and love for marketing in IT
- Experience in fintech/e-commerce/SaaS/B2B or similar domains
- Ability to understand both the business and the technical side of the product at a deep level
- Analytical yet creative mind
- English C2
- Excellent speaking and writing skills
- Good PM skills
- Values: smart perfectionism, love for elegant solutions and ability to transform complexity into effective simplicity, curiosity to understand both business and technological aspects of the product, collaboration, diversity
- Better if: experience in product marketing, business analytics, marketing analytics, business copywriting
- Better if: knowledge of other languages – French, Spanish, Italian
Contact
ajanclaes@openwaygroup.com
- Beroep
- web en computers
- Type
- Offres d'emploi
- Regio
- Waals-Brabant
- Zoekertje toegevoegd op
- 2021-11-18 17:15:28
Aline Janclaes